SunVilla Introduces Two New Brands
and Expands Showroom
Friday, February 22, 2019
SunVilla Corporation continues to expand and grow. It is introducing two new brands to continue expansion into new categories and business segments. Joining the Portica brand, Royal Garden and Royal Shade brands will be launched by early summer as part of the SunVilla family.
Royal Garden was brought to the North American market in 2016 with a focus on value oriented, innovative products for everyday use. As a part of SunVilla, Royal Garden will offer over 100 items with fresh approaches to classic designs and patented easy-assembly solutions.
Dining, Deep Seating, Sectionals, and Accessories in multiple fabrics fill a gap in the market of smart, high-quality casual product with everyday living in mind. The Royal Garden website (www.royalgarden.com) is now live with a selection of the overall assortment.
Royal Shade will introduce a complete line of shade products early this summer. With a large expansion of umbrellas and bases, Royal Shade will offer a tiered approach through both specialty and select e-commerce channels while being available as part of direct import and domestic programs.
Corey Lee, vice president of Royal Garden, said, “We are extremely excited to introduce Royal Shade, as well as bringing Royal Garden into the SunVilla family of brands. I look forward to launching this fresh approach to the specialty market.” The Royal Shade website (www.royalshade.com) will be launched in early summer 2019.
Both Royal Garden and Royal Shade will be exhibited in the existing SunVilla showroom at the Merchandise Mart (#16-108), with product available for immediate order.
Portica, sold exclusively through the specialty market, will be moving to the 15th floor of the Merchandise Mart (#15-116), further entrenching the brand as a direct import and domestic supplier in the specialty market.
“Our customers love the fact we have both import and domestic capabilities,” said National Sales manager, Christy Peterson. “The addition of our two new brands offers a complete solution from top to bottom for our retail partners.”
Matt Weiss, executive vice president of SunVilla, said, “With the success of SunVilla, we are poised for continued growth. By adding Royal Garden and Royal Shade into the SunVilla family, we are further entrenching our company in the specialty market while giving our customers the opportunity to continue their partnerships with a supplier they already know and trust. Exhibiting all three brands in Chicago is an important part of our success and we are thrilled to continue our relationship with the Merchandise Mart.”