Empire Comfort Systems Acquires Primo Ceramic Grills
Friday, October 11, 2019
Empire Comfort Systems, the owner of Broilmaster Premium Grills, is pleased to announce the purchase of Primo Ceramic Grills. This acquisition will increase Empire’s presence in the premium grill market while complementing the current business strategy.
Nick Bauer, the president of Empire, stated, “The purchase of Primo falls right in line with our vision at Empire, which is U.S.-based manufacturing and our family business selling to other family businesses. We are excited to continue the relationship with Primo’s current customers, the majority of which are shared customers. We look forward to be able to offer a complete package of Broilmaster outdoor gas, Primo charcoal, and outdoor fire products to our customer base.”
Current Primo customers and business partners can expect uninterrupted service and support during the transaction, which is expected to close on 10/31/2019. Primo will continue to be the only ceramic grill made in the United States, with the best ceramic materials and most advanced methods in the world.
George Samaras, the founder of Primo, said, “I am happy to see the legacy of Primo continue with a good family business with great quality standards and values.” George will remain involved in the business as a member of the Empire team, ensuring a smooth transition while offering the opportunity for new products and innovations.
Headquartered in a 92,000 sq. ft. facility in Tucker, Georgia, Primo is known for the patented oval-shaped, ceramic grills and is the only ceramic grill produced in the United States. Primo is available in more than 38 countries around the world.