Subscribe eNews Send Us Files Login

eNews Subscribe to eNews

Erik Qualman.

Qualman Keynote Address to Open 2019 Educational Conference

Friday, November 2, 2018

Acclaimed marketing expert Erik Qualman will share insights on digital trends and leadership in the opening keynote address at the International Casual Furnishings Association’s third Educational Conference, slated for Feb. 5-7, 2019, at the Omni La Mansión in San Antonio, Texas. ICFA’s third annual learning forum offers free registration for all retail members.

Qualman, the author of “Socialnomics” and “What Happens in Vegas Stays on YouTube,” will integrate tips on branding and entrepreneurship to kick off the Wednesday morning agenda dedicated to marketing success.

Technology is the focus of the Wednesday afternoon agenda, including the return of last year’s favorite mobile photography workshop by Instagram phenom Connor Dwyer.

Stephanie Skordas, senior associate director of Communications at Wake Forest University School of Business will present a hands-on session on mobile videography.

Ty Bennett.

Breakout sessions will be led by ICFA Solution Partners Storis and MicroD on business intelligence and data analytics plus best online practices.

Also returning by popular demand is customer service expert Ty Bennett to start the Thursday morning session on Sales and Training. For 2019, Bennett will dissect the art and science of a sale, providing tips to help retail sales associates determine how to best help consumers purchase outdoor furnishings.

Rich Kizer and Georganne Bender.

Retail strategists Rich Kizer and Georganne Bender are returning to lead a lively consumer focus group with recent outdoor furnishings shoppers. In addition, stand-out speakers from ICFA’s 2017 conference, Lee and Terry Resnick, will lead a breakout session on business succession planning.

Marcia Blake, Merchandise manager at Glen Raven Custom Fabrics, returns to chair the conference committee of retailers, sales representatives, manufacturers, and suppliers. Noting a program that combines expert speakers and group breakout sessions, Blake said, “The conference committee is planning once again to provide rich educational content for business practice ideas and will also help facilitate collaborative discussions among retailers, manufactures, sales reps, and outside vendors.”

In addition to the classroom sessions, the agenda offers a Tuesday afternoon golf event at La Cantera Golf Club, and a retail tour of local outdoor specialty stores Home and Patio, Outside in Style, and Summer Classics Home.

To salute the Texas setting of the event, the opening reception and dinner has a “Denim & Diamonds” theme and will offer a taste of San Antonio.

Program and registration information is available here.

About ICFA

The International Casual Furnishings Association, based in High Point, NC, represents manufacturers, retailers, sales representatives, and designers of outdoor furnishings, plus suppliers to the industry.

www.icfanet.org

More eNews

2018 Holiday Sales Grew 2.9 Percent

Tuesday, February 19, 2019

Holiday retail sales during 2018 grew a lower-than-expected 2.9% over the same period in 2017 to $707.5 billion, the National Retail Federation (NRF) said after the Commerce Department released data that had been delayed by nearly a month because of the...

» Continue

Solana Collection

Tuesday, February 19, 2019

Inspired by the charming seaside city of Solana Beach, this Sunset West collection offers a rich, dark chocolate weave that is elegant and sophisticated....

» Continue

Sleek Versatile Design

Tuesday, February 19, 2019

Made entirely of glass and steel, the Ghost from EcoSmart is a slim framed fireplace that works equally well in residential and commercial spaces....

» Continue

Napoleon to Launch Oakville Series Gas Inserts

Wednesday, February 13, 2019

When purchasing a gas insert, consumers want a reliable option that delivers on both performance and aesthetics. Designed with consumer interests in mind on aesthetics and heat output, as well as the dealer and installer with design functionality, easy...

» Continue