Twin-Star International to
Launch Rebrand and New Products
Wednesday, December 20, 2017
Twin-Star International, the leader in electric fireplaces and a premier designer and manufacturer of home furnishings, today announced plans to unveil its new company brand and logo as well as introduce new products at the Winter 2018 Las Vegas Market, to be held January 28 – February 1, 2018.
Twin-Star International will become Twin Star Home and launch new overall merchandising strategies as well as six lifestyle collections in collaboration with award-winning designer and creative strategist, Jena Hall.
“This announcement marks an important evolution of our company and expansion beyond our current successful core fire products,” said Lori Gonzalez, CEO of Twin-Star International. “Looking through the lens of our consumers, we will focus on creating new and design-rich home furnishings that offer innovation that matters to consumers and enhances not only their environment and aesthetics but also the way they live.”
Twin-Star has invested in proprietary consumer market research that has provided its product development team with valuable insights into their core consumers and what is important to them. This research has helped the Company better understand consumer lifestyles and behaviors as it relates to how they live, work, and entertain in their homes as well as how they shop and buy, and has enabled the Company to expand its home entertainment, living room and home office categories.
Through the Company partnership with Hall, an industry veteran, Twin-Star will develop and execute merchandising strategies with a “consumer-first mission.” Hall will work closely with the executive team on a strategic level, including supporting merchandising, marketing and sales efforts, as well as collaborating with designers and engineers on product development.
“We are tapping into Jena’s extensive business skills as well as her 30-plus years of interior, product, architecture and space planning experience,” Gonzalez said. “We look forward to working closely with Jena to enhance our product offerings and consumers’ experience.”
Twin-Star International’s remodeled Las Vegas showroom is located at the World Market Center, A-1016.