Who Reads Hearth & Home?
Hlodver Olafsson, for one!
Occupation: President, Jensen Leisure Furniture
Special Interests/Hobbies (interests beyond work): “Fly fishing, golf.”
Problems/Issues Facing the Patio Furnishings Industry: “The future of the Specialty Retailer in a market of growing e-commerce/online furniture sales.”
Challenges: “Understanding how to communicate/sell to the new generations (Millennials). Transportation/freight costs will continue to be high; we need to be smarter developing products with transportation cost and freight claims in mind.”
Key Trends in the Industry Today: “Growing market of mixed material products. Indoor continues going outdoor, and outdoor moving indoors.”
Forecast for the Patio Furnishings Industry in 2018: “We felt more optimism for the season from dealers at the Casual Market this year than in previous years. Opportunities are in a growing market of luxury furniture.”
Years Reading Hearth & Home: “I have been reading Hearth & Home for over 10 years.”
Reasons for Reading Hearth & Home: “Hearth & Home is good reading. Industry news, the interviews or “chats”, and surveys are always interesting. Great photography, and many good articles on trends in design, colors, and the outdoors.”
Article(s) Ideas: “Survey on how the outdoor market is going to develop over the next 10 years.”