Who Reads Hearth & Home?
Dudley Flanders, for one!
Occupation: CEO, Lloyd Flanders Industries
Special Interests/Hobbies: “Fishing, boating, hunting, reading.”
Problems Facing the Patio Furnishings Industry: “The specialty retail segment of the casual industry must maintain and grow its market share.”
Key Trends in the Industry Today: “Color is making a strong comeback to add more excitement to the product offerings. Outdoor Rooms and kitchens are providing lots of opportunity for big ticket sales of quality merchandise.”
Main Competition for Specialty Patio Dealers? “Big Boxes, catalogs, direct importing major furniture chains and stores.”
Best Thing Patio Dealers Could Do to Increase Revenues? “Better training of salespeople in selling luxury products at higher price points.”
Years Reading Hearth & Home: “25+ years.”
Reasons for Reading Hearth & Home: “Keeping up with industry trends and leading edge retailers.”
Article Ideas: “Profile the consumer who buys big ticket outdoor merchandise.”